Once you understand him, you’ll understand why Zappos operates the way it does. To understand Zappos, you need to know CEO Tony Hsieh (pronounced shay). In fact, if you take a quick look at the Zappos website, you might think it’s a competitor of Amazon. Today, nearly four years after the acquisition, Zappos still operates independently from Amazon. The acquisition by Amazon wasn’t your typical transaction where the founder and team got rich, retired, and you never heard from the company again. The company has revenues in excess of $1 billion annually, and in 2009 Amazon acquired Zappos for around $1 billion. It’s how it sells (that is, what it does for its employees and customers) that makes Zappos what it is today. While the company does sell shoes and other retail goods, it’s not what it sells that makes Zappos successful. Shoe selling shouldn’t come to mind when you hear the name Zappos.
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